All there is to know about Plastic Surgery SEO
A step-by-step blueprint for successful site optimization.
- If you haven't invested in plastic surgeon SEO yet, here's what you're missing out on.
- Plastic surgeries SEO: It begins with your website.
- Keyword research: What keywords do people use when they search for cosmetic surgeons?
- Optimizing your plastic surgery website.
- Local SEO for plastic surgery: Getting the keys to the town
- Build a network of authority by using plastic surgery links.
- Hiring experts for your plastic surgery online marketing campaigns
Glossary about Plastic Surgery SEO
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How to win the digital marketing game.
You want to increase your patient volume by attracting high-value clients. SEO is the key for both.
Your return on investment comes from having more traffic to your site, more leads, stronger patient relations, and a sharper competitive advantage.
To get people who are searching for your type of service to come to your practice first, you need an effective SEO strategy.
Techniques proven by others to be effective for establishing yourself as an authority in plastic surgeries.
Regardless of whether you specialize in reconstructive surgery or cosmetic surgery, you're in an extremely competitive industry. And the goal of SEO is simple: To improve your business's online visibility by enhancing its web presence using tried-and-true methods. These include making sure your site has a well-designed layout, optimized for mobile devices, and that it contains relevant keywords. You may also want to create content that addresses searcher questions and positions you as an authority within your field.
Increasing your plastic surgery clinic’s online presence through SEO involves increasing the number of patients who come to your site.
- On Google, below the display of ads and map results, the first listing has an average CTR of 28.5 percent — meaning that more than a quarter (28.5%) of searchers clicking on the first listing they see.
- After that first organic click, there's a big decline: the result in the next position receives 15% of the traffic, and the one after that receives 11%.
- If you're ranked number one for any given keyword, you get ten times the clicks than if you're ranked number ten.
The takeaway: The cosmetic surgery practices that show up at the top of Google are only there because they've been successful in using SEO to get there. And SEO is the best way for you to beat them.
If you're new to SEO, this plastic surgery SEO guide tells you everything you want to know about SEO so you can start taking advantage of one of the best weapons in any online marketing armory.
Get a free, non-binding site review.
Is your website loading fast, working well on mobile devices, and providing all of the signals that search engines look for to improve your website's ranking?
Your plastic surgery websites are the foundation of any marketing effort, whether you use traditional advertising methods like printed ads or TV commercials, or digital advertising methods like social media posts or Google AdWords.
Beyond great rankings in Google search results, these first perceptions are critical. You have just one shot at keeping their attention. If they have to sit through long loading times or if they don't immediately feel that you can solve their problem, they'll hit the "back" button and go somewhere else.
You need to pay attention to your website if you want it to succeed.
It's where an effective SEO strategy starts.
Google evaluates websites according to several factors when ranking them.
You need to take care of these aspects of your website if you want to improve its performance.
- Loading time: How quickly web page loads has been an important ranking factor for many years now.
- Web performance metrics: These include page load times, user experience (UX), and visual stability.
- An SSL certificate ensures that your visitors' personal details are kept private by verifying that they're coming from a trusted source.
- Keyword rich URL structures help improve your ranking in Google and other major web directories.
- Conversion rate: CTAs should be available to users throughout the entire sales funnels.
To get better results from your SEO efforts, you need to optimize your site for both technical aspects and user experience. However, you also want to present your site in a way that makes people want to come back again and again.
Organic SEO for plastic surgery practices involves four main components:
Keyword analysis: This process involves identifying keywords that have the potential to bring lots of visitors to your website and which have high levels of competition so they're likely to be easy to rank for.
- must be user friendly, easy to navigate, and intuitive
- has high quality content that is relevant to your target audience and your keyword strategy
- Optimizes back-end code that corresponds with page contents
Local SEO: This specific type of SEO focuses on bringing in new patients and serves as an important part of your overall plastic surgery online marketing campaign.
Link Building: You'll need to create quality links from a variety of relevant websites. More details about link building are available here. If you have any queries regarding link building, contact us for help.
Plastic Surgery SEO Terms
Here are some important words and phrases you might see when reading about growth hacking:
- Off-‐–‐-page: This refers to everything off your website, including links, images, videos, and any other media.
- Content: This includes any pages, blogs, video, infograhics, and images that can potentially be seen by site visitors.
- On-page: These include things like content creation, social media marketing, and email marketing.
- Technical SEO: Issues related to site speed, structured content, site security, and similar more technical tasks fall under this category.
Before starting to craft an SEO strategy, one of the first things you should consider is how people might actually type into Google when searching for your service. You should also think about how Google interprets these searches and what they're trying to accomplish.
You can add to that the fact that you also need to think about where your potential patients may be in their journeys toward making decisions, and you can see why a well thought out keyword strategy is so important for successful SEO.
What kind of urgency is there? Do they want to get something fixed right away, or do they just want to know if they're going to be able to afford it down the road?
Do they want a specific treatment or are they not sure which treatment would be best for them?
Are they searching for a plastic surgeon because they have medical reasons to look for one or are they looking for a specialist in cosmetic procedures?
It may take some time to find out which words and phrases are relevant for your specific business, but the right ones placed correctly in the right locations are essential to getting the type of ranking that can help your cosmetic surgical practice rise to the top of search engine results pages (SERPs).
Find out which keywords your best prospects use when searching for products similar to yours.
You need to know which words people type into Google when they're looking for your service. If you want to improve your ranking and attract new patients, consider hiring an SEO consultant who specializes in plastic surgery.
Recommended tools include:
If you're looking for a short-range solution, consider checking out some of the tools that offer a free trial period. You might be able to get a sense of whether or not you think you'd want to use them in the long run.
Ideal plastic surgery keywords:
- are highly targeted towards your practice.
- have steady to good amounts of traffic
- There are manageable levels of competition.
While "surgeon" or "plastic surgeon" are highly targeted and have extremely high levels of organic search visibility, they're so incredibly competitive that you'd have to become even more specific to be successful.
Long tail keywords (often phrases containing at least three to five word) are best for targeting the most competitive keyword opportunities.
As well as considering what terms your potential patients might use when searching for your service, you should also think about what images you'd like to include in your marketing materials. For instance, if you're providing abdominoplasty services, you may wish to include before and after photos.
With SEMRush, we see that "abdominoplasy before and after" has 590 monthly searches, which means it meets our criteria for an ideal long-tailed keyword. Because of its high monthly traffic, competition should not be too hard.
Once you've considered the prospect from their perspective, your keyword research shows that "tummy tuck before" has 60,500 monthly queries. Consider how they'd look up your service.
When conducting keyword analysis, look for keywords with commercial potential. They usually have fewer monthly searches, but they have key advantages.
- Commercial keywords tend to be easier to rank for than noncommercial ones.
- Because they're searching for services, not just for information, they usually perform better than informational websites.
Keyword phrases with an informational purpose usually begin with "how" or "why" or another question word to indicate that they're seeking general knowledge. They could be searching for something specific at some point in the future, or they could be planning to share their findings with others.
Examples of these types of question include:
- Do you need to pay for plastic surgery out of pocket?
- Plastic surgery works by changing the shape of the body through surgical
- Is plastic surgery safe?
When you're writing for informational purposes, high-value content matters most. High-value content means that your readers learn something new from it. It also helps with search engine rankings. We'll cover these topics in greater detail later in this guide.
After completing your initial keyword analysis, you can use the keywords for creating a keyword plan that you'll monitor and tweak as needed.
Look at your competitors’ websites for any keyword usage they may be using
Besides brainstorming which words your prospective patient might use and utilizing professional tools of preference, also decipher what keywords you're competitors are ranking well for. After all, in an industry like plastic surgeries, a strategic approach is needed to outpace other practices. As part the procedure, study what keywords your competitors are doing well and the keywords they're not.
With a focus on outperforming competitors in the plastic surgery market, here are some things to consider.
- Look into how competitors use their own keyword phrases and see if they're doing well.
- Prioritize relevant keyword phrases in the sweet spot: lots of searches but not too many competitors.
- Long tail keywords are an effective way to target specific phrases.
You should always think outside the box when marketing. Using terms like “medspas” and “medical spas” can help boost your organic traffic. However, if you write them as one word or as “medspaa,” they might not be recognized by Google.
If you want to get started right away, we recommend asking us how to pick a good keyword-rich URL for your site. We'll explain why you need one, and we'll show you how to avoid getting penalized by Google.
People who conduct keyword research will soon realize just how big the demand is for celebrity cosmetic surgery info.
Avoid writing any clickbait type articles. Use these terms only when they result in valuable content for your readers.
Once you've developed a good understanding of which keywords you want to target for each page of your plastic surgery website, you can go through them one by one and see if they're using any of these ranking factors.
Check your website to see if there are any improvements you could make.
- Check out the content you have available for review to ensure it meets current standards and needs.
- Check all of the links that lead to other pages on your website and any external websites to ensure that they're working properly.
- Change the titles on your pages.
- Make sure there aren't any missing meta descriptions.
- You can add more internal links to keep visitors on your page for longer.
Besides these factors, there's another important one: Page load time. Although Google has said that only the sites that "deliver the slowest user experience" will be penalized, that's not the whole story.
People are impatient nowadays. They might leave your site because it takes too long to load. Therefore, we pay attention to speed. Also, if your site is one of the slower ones, you won't get as much traffic from Google searches.
You can run a set of tests using Lighthouse, an open source testing utility for websites. It compares your pages against others and provides feedback on their performance.
If an audit indicates a problem, you'll get details on how to resolve the issue. You may want to contact us if they're too complex.
You can increase the speed of your mobile web page by using Google's AMP. Here's the good, bad, and ugly about Google's AMPs.
Now is also the time to look at your site's structure and see if there are any improvements you could make. You may want to consider having a responsive web page designed for mobile devices.
Focus on structure, usability, and UX.
First, organize your website's architecture so it's logical and easy-to-use while also prioritizing what content visitors should see first. For instance, arrange the main navigation bar of your site to prioritize which pages should be seen by visitors first.
Why? Because you want potential patients to be able to easily navigate to the page where they can choose which procedure they'd like to receive from your practice. Underneath the Services menu, then, make it easy for them to see exactly what procedures you provide.
Your goal is to get your service page to appear at the top of search results so that people searching for your services can easily find it.