What is SEO?

What Is SEO / Search Engine Optimization?

Search Engine Optimization (SEO) refers to the practice of increasing your page's ranking in search engine result pages (SERPs).

Glossary about the meaning of SEO:

How does SEO work?

Topic, keyword, content, user, searches, links, title, factor, resources.

Search engine optimization, post, customers, search engines, businesses, piece of content, search engine rankings, search engine marketing.

Search terms, relevant content, relevant keywords, user experience, bounce rates, search query, duplicate content, ranking factor, potential customers.

Google Analytics, organic search, search engine algorithms, major search engines, high-quality content, quality content, Inbound links.

External links, Blog posts, email, screen reader, organic traffic.

SEO techniques, SEO strategy, search algorithms, organic search traffic, Search engine crawlers, online content, pieces of content, keyword phrase, keyword stuffing, keyword research tool, internal links, title tags, impact, rates, click-through rate, overview.

Social media marketing, SEO tools, Google Search, traffic from search engines, search engine optimisation.

Mobile searches, search rankings, search traffic, content marketing, content rank, long-tail keywords, target keyword.

Keyword rankings, potential keywords, seed keywords, broken links, mobile users, positive user experience, business owner.

Google My Business, chapters, email list, screen, screen size, Off-page SEO, aspects of SEO, basics of SEO, Guest posting.

On-page SEO, relevant traffic, black hat techniques, Google Search Console, Google Search Central, Search Volume, evergreen content, content strategy.

Keyword tool, link juice, bunch of links, Link Quality, Guest posts, key factors, additional resources, prospective customers, direct impact, positive impact, basic overview,

Email marketing, Affiliate marketing, Digital Marketing, SEO basics.
Search Engine Watch, search visibility, Search Engine Land, Quality of content, link equity.

Nofollow links, link-building techniques, detailed post, catchy title.

What is SEO?

When searching online using a search engine like Bing, think of the results as books pulled off shelves by a librarian.

Algorithms then take into account hundreds of ranking signals, including things like page content, links pointing to the page, and even the number of times the word "algorithm" appears in the text of a page, to decide which books should be listed first when someone searches for something related to algorithms.

We consider our SEO success factors to be proxy measures for elements of the user experience. They tell us how well a site or webpage can provide the user with what he or she is looking for.

Unlike paid searches, there's no way to buy top organic results from Google, Bing, etc., so SEOs have to put in the hard work. That's why we're here.

Our periodic table of SEO elements organises the different aspects of SEO into six main categories and assigns each one an overall weighting based on their relative significance for SEO. Content, for example, has a high impact because it’s so critical to building authority. On the other hand, speed and crawlability are less important than they used to be but still play a role.

The newly updated SEO periodic table also includes a section listing toxins that can harm your site's performance. These are shortcuts or techniques that may have worked well in the past but are no longer effective. They could even be harmful if used too long.

Our overall SEO Periodic Table has helped thousands of people get their websites ranked better in Google, but we know there's always room for improvement. So if you're looking to take your SEO game up a notch, check out the Niches sections where we dive deeper into the specifics of SEO for local SEO, news/publishing, and eCommerce SEO.

Search engines are designed to return relevant, authoritative pages for their searchers. By optimizing your webpages with these factors in place, your pages can be found by more people.

Subscribe to our free daily newsletter for tips and trends from the world of paid search marketing.

Because SEO is important for marketing because it helps companies get found online by potential

With so many billions of internet queries conducted each day, SEO (or "seo") is one of the most important parts of any online strategy. It helps companies get their websites ranked higher in the SERPs (a term used to refer to the list of web pages displayed when someone types a query into Google). Higher ranks mean greater exposure and increased chances of conversions.

However, the search engine has evolved over the last few years to provide more direct answers and information than before.

Rich snippets (also known as rich result) and Knowledge Panels can help increase the visibility of your business and provide users more details about your company directly within the SERP.

Overall, SEO is the foundation for a holistic marketing strategy. Once you know what your site visitors want, you can then use that information to create an integrated campaign across paid and organic channels, on your own site, on your social media pages, and more.

What resources can I use to learn SEO?

Wait for our updated 2021 SEO periodic table to launch at SMX Advanced on Friday, June 15.

If you want to learn about SEO, we've created a periodic table of SEO factors that introduces you to all the key ideas you'll ever want to know about, including the things you'll want to focus on when optimizing your pages. We call these "elem­ents" because they're the building blocks of any good SEO strategy. You'll also discover the "toxins," or techniques, that can harm your rankings.

The table and accompanying reports also look at three types of searches:

  • Local SEO
  • Publishing/News SEO
  • Ecommerce SEO

These resources will guide you through the basics of SEO and provide insight into your own site's strengths and weaknesses.

Search Engine Land's Guide To SEO

It's important to know the basics of SEO before developing an effective SEO plan. Our guide to SEO provides a comprehensive overview of the fundamentals of SEO.

Below, we explain these points in greater detail, and offer some tactical tips for optimizing your site so it gets more traffic from organic searches.

  • Chapter 1: Types Of Search Engine Success Factor: These are the on and off page elements that can affect your search ranking. We’ll also take a closer at niche vertical searches and toxic SEO tactics to stay away from.
  • You should keep these things in mind when creating high-­‐​­‐­­­­­­‐­­­ ­­­­­­ ­­ ­­­­ ­­ -­­­­­ ­­­­­ ­ _­­­­­ -­­­ ­­
  • Chapter 3: Website Architecture & SEO: We’ll take a deeper dive into the architecture of your website and explore some key factors that affect its success with Google and other major players.
  • Chapter 4: HTML code and structured data helps structure your content so that search engines can better index and categorize your pages.
  • Chapter 5: Trust: Users trust sites that they know and understand. They're less likely to trust new websites. If you want people to visit your website, you need to earn their trust.
  • Chapter 6: Link building and ranking in search engines: why link building is still important and what it tells search engines about your content
  • Chapter 7: User-Specific Elements: These include things like the user’s geolocation and intent, which can influence the results they see.
  • If you use any of the techniques mentioned in chapter 8, be careful not to get caught by Google. These techniques could lead to a manual action or even get your site removed from the search index.
  • Chapter 9: Emerging Verticals in Search: Voice, Local, Image and Video Search Represent New Ways For Users To Discover What They Are Seeking. However, Each Offers Unique Opportunities For Brands.

Get daily news updates and expert advice for your site's SEO strategy from our team of

We publish daily articles from experts who write about SEO issues from an in-the field perspective.

Visit our blog to read the latest SEO articles from across the web. You can sign up to receive our daily email newsletter containing a roundup of the day's top search marketing stories.

Search Engine Land's guide to SEO

Besides covering general SEO topics, SEOMoz also covers specific SEO topics for each of the major web browsers (Internet Explorer, Firefox, Chrome, Safari) and mobile devices (Android, iOS).

Subscribe to our newsletter for SEO news and advice delivered straight to your inbox.

Sign up for our daily email digest so we can keep you updated on all things SEO.